Golden Paintworks News

Happenings in and around our company.

Golden Paintworks Evolution

New Berlin, NY, March 11, 2019

Yes, we did it again.
But Why? We are not just making this current “change for change’s sake”. We listened, and in response, we created a strong foundation, a place for all our decorative products to reside. If you’ve been with Golden since the Proceed days you can appreciate the word “evolution” when it comes to our name changes. The products work as a system, so to clarify this we have rebranded our faux & decorative product lines (Lifestyles and Golden Pro-Finishes) under a single brand name GOLDEN PAINTWORKS.

New Look, New Labels
We realigned our product offering and categorized it for easy identification. To better represent our roots, we created a fresh, artistic, readily identifiable theme for our labels and literature.

New Products and Colors
The starting point for any successful design is color. We added 28 pre-mixed Metallic Paint colors and 20 Metallic Texture colors, which are easily reproduced by our retail paint shops. A few new products; Matte Metallic Paint Additive, Glass Bead Gel Undercoat, a Dead Flat, Satin and Gloss Clear Topcoats were added to complete our system.

New Website, New Experience
We designed a beautiful and informative new website that further enhances the overall experience. Product information, application videos, and inspirational photos of room installations, textures, and colors. Easier navigation allows you to find the information that you’re seeking. And a more robust “Where to Buy” page with updated retailers and online shops. We view your experience with Golden Paintworks as a necessary ingredient for the growth of our brand. We believe in pushing ourselves to become the best source for creative paint products and the best advocate for our creative industries.

“We look forward to engaging with you and seeing the beautiful projects you will create with these exceptional products,” Jim Rogers, Director of Brands.